A/B Split Testing
Recently I made the changes to my app page, hoping for the improvement in the app
ranking, but it has got the opposite reaction and my app ranking started going down.
luckily I come across to A/B split testing
A/B Split
Testing is a technique many people use to see whether Version A does
better in converting into a download in our case for an app developer in
comparison to Version B
You can do this with everything such as your app description, screenshots, video
previews, names, call to action, colors, sizes, pricing, landing pages, headlines,
etc
So I decided to run the Testi with my new Icon and old and the result was surprisingly
shocking.
AB split testing result
as you can see my old icon is giving me three times more install, So I instantly change the
icon back to the old one.
You can find A/B split section under Store Listing – Experiment